Abu Dhabi Department of Energy (DoE) has signed a Memorandum of Understanding (MoU) with INSEAD, the international business school, to enhance cooperation in energy and water efficiency, sustainability and behavioral change.
The agreement was signed by Eng. Mohamed Saleh Al-Hadrami, Energy and Water Efficiency Performance Director/Acting, and Zeina Sleiman, Global Director of Alumni Engagement and Learning at INSEAD. The signing ceremony was held in the presence of directors from both organizations.
Eng. Ahmed Al Falasi Energy Efficiency Sector Executive Director – Abu Dhabi DoE
“Our partnership with a global academic institution of INSEAD’s caliber is a strategic step in building an innovative model for Abu Dhabi’s energy and water efficiency management, one that is based on analyzing behaviors and implementing best practices to further the Emirate’s progress toward a more sustainable and efficient future in its resource management. This collaboration will allow us to pilot and execute scalable, qualitative initiatives that help foster a culture of resource-conscious behavior and meet the objectives of the Abu Dhabi DSM and Energy Rationalization Strategy 2030.”
Zeina Sleiman, Global Director of Alumni Engagement and Learning at INSEAD, added that, “It is with immense pride that we sign this memorandum with the DoE. It represents a vital beginning for a partnership built on the exchange of scientific knowledge and real-world application within the areas of energy efficiency and sustainability. Our belief at INSEAD is that data-informed behavioral change is pivotal for achieving enduring impact, and we look forward to applying our academic expertise in support of Abu Dhabi’s ambitions to create a more efficient and sustainable future.”
The MoU aims to share knowledge and expertise, build up institutional capacity in the energy efficiency domain, study the electricity and water consumption behaviors of consumers, and launch collaborative pilot programs to enhance resource use and raise societal awareness.
Additionally, the partnership includes implementing benchmarking research on energy consumption and developing data-driven strategies to support sustainable policies and practices. It will focus on launching strategic alliances following the implementation of pilot projects, aimed at expanding their influential reach.
This partnership is set to contribute to sustainable development while strengthening Abu Dhabi’s position as a global energy hub.
