The Department of Government Enablement – Abu Dhabi (DGE) has launched the first Abu Dhabi Effortless Customer Experience Awards, under the patronage of H.H. Sheikh Khaled bin Mohamed bin Zayed Al Nahyan, Crown Prince of Abu Dhabi and Chairman of the Abu Dhabi Executive Council.
These awards fall in line with the ambitious vision of the newly launched Abu Dhabi Effortless Customer Experience Strategy. It is designed to honor the government entities that transform customer interactions and elevate service excellence.
The awards are build upon the success of the Abu Dhabi Program for Effortless Customer Experience. This program has simplified procedures, leading to the elimination of approximately 400,000 service center visits, a 64 percent reduction in customer requests, a 23 percent decrease in service steps, and a 36 percent reduction in required fields, resulting in world-class customer satisfaction levels.
The awarding ceremony, scheduled to take place on 19th February 2025, will honor pioneering solutions and revitalized services that have a positive impact on the lives of individuals, visitors and businesses.
The event will recognize outstanding achievements in creating effortless customer experiences, enhancing satisfaction and enabling seamless transactions without the need for direct interactions.
The award ceremony will bring together over 500 decision-makers, innovators, and customer experience leaders to honor and celebrate the efforts of 35 government entities and companies that have provided transformative and effortless services, catering to the modern societal needs with seamless and efficient solutions.
The Abu Dhabi Effortless Customer Experience Award includes three main categories: Best Service, Best Life Moment and Effortless CX superstars, along with three special recognition categories: Continuous Improvement, Inclusive Design and Innovation.
H.E Ahmed Hisham Al Kuttab Chairman – Department of Government Enablement (Abu Dhabi DGE)
“The Abu Dhabi Effortless Customer Experience Awards celebrate innovation in delivering government services and encourage government entities to compete in providing customer experiences that enhance the quality of life for community members and support the prosperity of businesses. The awards embody Abu Dhabi’s vision and commitment to delivering proactive and effortless government services, further solidifying the emirate’s global leadership in the field of government services and innovation.”
Saeed Al Mulla, Executive Director of Customer Experience at DGE, stated that, “These awards reflect Abu Dhabi’s commitment to elevating customer experience standards by encouraging government entities and companies to adopt continuous improvement and innovation. Recognizing collaborative initiatives enhances the efficiency of government services, contributing to smoother and more accessible experiences that meet the aspirations of all community segments.”
This groundbreaking initiative strengthens Abu Dhabi’s commitment to providing effortless customer experiences and highlights the emirate’s focus on transforming its government service ecosystem.
The awards enhance service delivery and promote an environment of effortless customer experiences, contributing to a higher quality of life and supporting individuals and businesses across the emirate.
