Abu Dhabi Department of Economic Development (ADDED) has signed a Memorandum of Understanding (MoU) with Keeta, to boost the food delivery, transportation, and logistics sectors in the emirate.
The collaboration will focus on facilitating data sharing, knowledge exchange, and technical cooperation to drive innovation and efficiency across these key industries.
Keeta is the international on-demand food delivery platform backed by global technology leader Meituan.
Under the MoU, ADDED and Keeta will facilitate the sharing of data and insights that support informed analysis and decision-making. This includes the exchange of quantitative and qualitative data related to business operations, transportation and logistics activities, market performance, and sector-specific trends.
This is in line with ADDED’s efforts to closely monitor market challenges, trends, operational dynamics across different sectors, consumer behavior, and other factors affecting business activity, to enable a more comprehensive assessment and support policymaking.
Mohammed Alshaiba Al Sharyani, Acting Director-General of Economic Affairs at ADDED, said that, “As the catalyst for economic growth and diversification, we are reinforcing our commitment to build a world-class sustainable economy by enabling investments through insights, services, and trusted regulations that empower businesses and shape a future-ready economy.”
“This MoU reflects ADDED’s commitment to strengthening data-driven policymaking and deepening collaboration with the private sector. By leveraging high-quality data, insights, and technical expertise, we aim to enhance our understanding of market dynamics, support a more enabling regulatory environment, and reinforce Abu Dhabi’s position as a preferred destination for talent, investments, and businesses,” stated Al Sharyani.
Lucas Xie, General Manager, Keeta UAE, noted that, “This MoU reflects a shared commitment to building a more informed, resilient, and future-ready economic ecosystem in Abu Dhabi. At Keeta, we see data as a practical way to connect real operational realities with better decision-making across the food delivery, transportation, and logistics sectors.”
“Through our collaboration with the Abu Dhabi Department of Economic Development, we aim to support evidence-based policymaking by sharing relevant operational insights and sector learnings, in line with regulatory frameworks and governance priorities. The focus on knowledge exchange and capacity building is especially valuable, as it helps connect teams, perspectives, and expertise on both sides, and contributes to a more efficient and sustainable business environment in the emirate,” Xie further added.
