Abu Dhabi Investment Office (ADIO) and the premier creator firm Gushcloud International have partnered to establish its EMEA and India regional headquarters in the emirate, strengthening the region’s position as a global digital media hub.
Gushcloud’s Abu Dhabi expansion is expected to flourish job opportunities across technology, finance, sales and legal sectors. Additionally, the creator firm will launch a Creator Venture Programme (CVP) aimed at providing funding and business support to both local and international digital content creators, further boosting Abu Dhabi’s appeal as a dynamic destination for digital talent.
Established in Singapore, Gushcloud operates across 13 markets and manages a global network of over 100,000 content creators, influencers and celebrities. As part of this expansion, the company plans to relocate senior management to the emirate, which is expected to be Gushcloud’s largest international office to date.
“Abu Dhabi is building a world-class digital media ecosystem that empowers creators, innovators and investors with vast opportunities for global growth. Strategic partnerships, such as our agreement with Gushcloud, reinforce this vision, reflecting Abu Dhabi’s competitive advantages in talent, infrastructure and investment while accelerating our efforts to foster innovation-driven growth.”
The partnership will also drive IP development in media content, solidifying Abu Dhabi’s position as a pioneer in cutting-edge content development and digital rights management. Gushcloud will work together with local entities to develop training programs and internships for students in Abu Dhabi universities, fostering digital media expertise in future generations.
Althea Lim, Group CEO and Co-Founder of Gushcloud International, added that, “Abu Dhabi offers a strong ecosystem for digital content creators. This expansion allows us to contribute to the industry’s growth while tapping into regional talent. The city’s strategic location and business-friendly environment make it an ideal hub for our operations in EMEA and India. We look forward to deepening our connections with the local community and contributing to its vibrant digital media ecosystem.”
Gay Carr, Chief People Officer for Gushcloud MENA and Group Chief of Staff, stated that, “Building a strong local talent base is key to Gushcloud’s growth. Our leadership team is committed to supporting this expansion while creating opportunities for Emirati talent through partnerships with local governments and universities.”
This agreement marks a key step in Abu Dhabi’s commitment to the digital media sector, expanding opportunities for content creators and reinforcing the emirate’s role as a global media and entertainment hub.
Furthermore, Gushcloud’s presence in Abu Dhabi will also support the region’s growing reputation as a destination for innovation, sustainable business practices and a forward-looking digital economy.
