ADNEC Group has forged partnership with Informa, a leading organizer of exhibitions and events, aimed at enhancing the exhibitions sector in Al Ain.
The MoU was signed by Humaid Matar Al Dhaheri, Managing Director and Group CEO of ADNEC Group and Peter Hall, President, Middle East, India, Türkiye & Africa at Informa Markets. The signing ceremony was attended by senior executives from both organizations.
The partnership aims to offer impactful events that contribute to the Al Ain’s economic and tourism growth, in line with the Emirate of Abu Dhabi’s development goals. The agreement highlights a shared commitment to launch four new exhibitions at ADNEC Centre Al Ain in 2026 and 2027.
The four exhibitions are: Wahatan Festival of Creativity, Najah Higher Education Expo, The First Harvest Festival and Zaheb x Tawdheef.
Humaid Matar Al Dhaheri MD and Group CEO ADNEC
“This partnership with Informa represents an important step in further strengthening Al Ain’s presence as a key destination for exhibitions and events. Through this collaboration, we aim to bring new, diverse experiences to the city, support local economic growth, and contribute to the cultural and educational development of the wider community. We look forward to working closely with Informa to deliver these exciting new exhibitions at our flagship venue in the city, ADNEC Centre Al Ain.”
Peter Hall, President, Middle East, India, Türkiye & Africa at Informa Markets, added that, “This collaboration with ADNEC Group presents an exciting opportunity to develop something truly unique for Al Ain—creating specialized events that align with community interests and strategic goals. We’re committed to contributing meaningfully to the city’s evolution and future growth.”
The collaboration highlights both parties’ mutual dedication to driving the expansion of the regional exhibition sector and enhancing the events landscape of Al Ain, with innovative event venues supporting cultural, educational, and financial development.
As part of this move, ADNEC Group and Informa will work together on the planning, organization, and promotion of the exhibitions, establishing the groundwork for delivering internationally recognized, influential events in Al Ain.
