Americana Restaurants International Plc, the leading quick-service and casual dining operator across the MENA region and Kazakhstan, has expanded to premium retail space by signing an exclusive franchise agreement with carpo, a leading lifestyle brand originated in Athens.
The deal provides Americana with exclusive rights to establish and operate carpo stores in Kuwait and Qatar. They also plan to expand across Bahrain and Saudi Arabia in future.
The flagship stores are expected to launch by late 2025, which will mark its entry in the region’s luxury food retail sector. This move highlights Americana’s commitment to cultivating communities around the joy of food with a focus on quality, sustainability, and storytelling.
“At carpo, we believe in creating spaces where people connect through the beauty of exceptional ingredients and timeless craftsmanship. Partnering with Americana, a regional powerhouse with deep operational expertise, enables us to bring the carpo experience to consumers across the Gulf. This marks not just a commercial milestone, but the beginning of a shared vision to elevate consumer experience through heartfelt product offering and service excellence.”
carpo, established in in 1991, stands out for its premium nuts, artisanal chocolates and refined coffee. The brand operates across Greece and the UK and has already established a strong presence in the UAE with the launch of its store in Dubai Mall in 2022. Building on this momentum, carpo brand is set to launch its next store at the prestigious Marina Mall in Abu Dhabi this autumn.
Mohamed Alabbar, Chairman of the Board at Americana Restaurants, commented that, “Partnering with carpo allows us to tap into a sophisticated, fast-growing segment with a globally respected brand built on craftsmanship and excellence. It reflects our continued focus on innovation, brand elevation, and delivering differentiated experiences to our customers across the region.”
