Astra Tech, the consumer technology holding group in the MENA region, has integrated Botim AI into its Botim Ultra App, adding cutting-edge AI capabilities to the platform and enhancing accessibility for over 150 million global users.
This marks Botim as the first fintech in the region to launch this innovation. The newly introduced Botim AI is a chat assistant developed to elevate user engagement and interaction by providing them with free and smooth access to cutting-edge features directly within the Ultra App.
Users can enjoy intelligent, AI-driven conversations and assistance across various areas, including productivity, education, research, and everyday problem-solving.
H.E. Dr. Tariq Bin Hendi Board Member and CEO – Astra Tech
“The launch of Botim AI marks a significant milestone in our journey to revolutionize digital communication in the MENA region. By integrating advanced AI capabilities, we are enhancing user experiences and setting new standards for intelligent, seamless interactions. This innovation underscores our commitment to leveraging cutting-edge technology to meet the evolving needs of our users, while advancing our mission to deliver more inclusive solutions that empower individuals from all demographics and enable frictionless engagement with our solutions.”
The AI currently supports chat-based interactions. The company plans to introduce enhancements such as web search capabilities and action-based integration in future.
Botim is advancing toward the deployment of executional AI, enabling users to complete tasks in their native language with ease. This innovation addresses the surging demand for inclusive AI solutions, ensuring seamless, accessible interactions while empowering individuals from all backgrounds to engage effortlessly with the Ultra App.
The launch of Botim AI marks a key step in transforming the MENA’s digital communication, offering users a smarter, more interactive way to connect and engage.
Easily accessible from the landing page, Explore, and Search sections of the app, Botim AI allows current users to simply update to the latest version to access these new innovative features directly on the landing page.
Furthermore, users can securely save chat history for future reference as well as delete past conversations for privacy and control.
