ATHLO, the fitness and wellness technology platform, has expanded into the UAE, marking a significant step in its international growth strategy.
Following its breakthrough debut in London, the platform aims to transform how users access fitness experiences by offering on-demand options tailored to modern lifestyles.
ATHLO is a peer-to-peer fitness and wellness app designed to democratize gym and class access. It enables users to rent out their unused gym memberships or class passes for cash, while others can buy on-demand access without committing to subscriptions or long-term fees.
Matthew Mansell, Founder of ATHLO, said that, “ATHLO isn’t just a platform – it’s a movement. After building incredible momentum in London, we’re thrilled to bring the fitness platform to the UAE – a region known for its forward-thinking approach to innovation, wellbeing, and digital transformation.”
Designed with both users and operators in mind, the fitness platform offers a dynamic marketplace where individuals can access the UAE’s top gyms, boutique studios, and wellness experiences without the burden of traditional subscriptions. Users also benefit from a smart resale feature with select partners, allowing them to monetise their unused classes or memberships, adding both value and versatility to their wellness routines.
From high-intensity training and strength sessions to yoga, recovery, and holistic wellness, the fitness and wellness platform brings unmatched accessibility and affordability to a growing community of health-conscious consumers.
ATHLO’s UAE launch aligns with the nation’s National Wellbeing Strategy 2031, Digital Economy Strategy, and broader ambitions under Vision 2030 and UAE Centennial 2071. By promoting accessible wellness, embracing innovation, and contributing to economic diversification, the fitness platform is poised to become a vital force in the region’s thriving wellness and tech landscape.
“Wellness is no longer a luxury – it’s a necessity. ATHLO is here to make wellness more inclusive, empowering, and sustainable – a perfect fit for the UAE’s bold and future-focused vision,” Mansell added.
