Kuwait Finance House (KFH) Group has launched Ahli United Bank – Bahrain’s new visual identity and the official change of its name to Kuwait Finance House – Bahrain, under the umbrella of the Kuwait Finance House Group.
Chairman of KFH Group, Hamad Abdulmohsen Al-Marzouq conveyed his delight at being in the Kingdom of Bahrain, underscoring the strong historical ties between the two nations.
He highlighted that the rebranding of Ahli United Bank – Bahrain to Kuwait Finance House – Bahrain signifies a pivotal strategic transformation, solidifying the Bank’s position as a significant banking group with total consolidated assets of $126 billion, and reflecting its prominent role in Islamic banking.
Al-Marzouq underscored the symbolic importance of the Group’s presence in Bahrain, affirming its status as a pivotal business hub and crucial starting point for their regional expansion strategy. He explained that this move, which represents a shift from conventional to Sharia-compliant banking, culminates in the monumental merger of KFH Group and the formerly AUB Group. This merger was the largest in Kuwait’s banking sector and a prominent deal regionally.
This project further strengthens the Bank’s position as the largest private sector company listed on both Boursa Kuwait and Bahrain Bourse, boasting a market capitalization exceeding $45 billion, and as the world’s second-largest Islamic bank.
The new visual identity, featuring the slogan “Beyond Horizons” represents an ambitious vision aimed at establishing KFH among the top 100 global banks within the next five years, bolstering its ability to offer innovative services meeting customer needs, and adapting to international trends in Islamic finance.
KFH Group’s CEO, Khaled Yousef AlShamlan, emphasized that the unveiling of Ahli United Bank’s new visual identity and its rebranding to ‘Kuwait Finance House – Bahrain’ complements the achievements realized under the new brand slogan “Beyond Horizons“.
