Shatirah House Restaurants Co. “Burgerizzr”, one of the leading national quick-service restaurant brands in Saudi Arabia, has acquired a majority stake in Shovel Coffee Roaster, a Saudi specialty coffee brand and a member of the Specialty Coffee Association.
The deal aims to enhance integration between national food and beverage brands, supporting the national economy and increasing the competitiveness of Saudi products.
This acquisition comes as part of Burgerizzr’s balanced growth strategy and its commitment to diversifying growth sources in the food and beverage sector. The move aims to combine the high-quality dining experience for which Burgerizzr is renowned with Shovel’s unique coffee culture, enriching the customer experience and offering more diverse and distinctive choices.
“This step reflects our vision of creating a diverse future for Burgerizzr that meets customer aspirations and contributes to supporting the national economy. We are committed to preserving Shovel’s legacy while leveraging our operational and expansion expertise to achieve sustainable growth and promote Saudi hospitality culture locally and globally.”
Shovel currently operates seven branches, with another six under construction, reflecting strong growth momentum and geographic expansion. The company has achieved exponential growth in recent years, supported by multiple sales channels, including partnerships with more than 270 cafés across the region and the availability of its products through over 35 specialized online coffee retailers. With a customer base of more than 21,000 across Saudi Arabia and the Gulf, Shovel enjoys strong market confidence in the quality and variety of its products.
Mutlaq Al-Shalahi, CEO of Shovel, commented that, “The two companies share a set of core values, most notably the commitment to delivering high-quality products, providing an exceptional customer experience, and maintaining a national spirit and passion for excellence in the food and beverage sector. These values will form a solid foundation to drive the next stage of shared success and growth.”
By leveraging Burgerizzr Group’s infrastructure, geographic footprint, and operational expertise, the acquisition will strengthen Shovel’s growth prospects. Shovel will continue operating under its independent identity within the Burgerizzr Group. Together, the two brands will cover all times of the day -from Burgerizzr’s lunch and dinner offerings to Shovel’s morning and breakfast experience- creating a unique consumer synergy.
