Abu Dhabi’s Creative Media Authority (CMA) has entered into a three-year collaboration with Fingerprint Media Production, a full-service film and content production company established by director Dr. Morcous Adel and actor Eyad Nassar.
The collaboration aims to enhance Arabic film and television production in the emirate, with plans to add an average of two projects per year and source a minimum of 50 per cent of crew from the local ecosystem.
The partnership also seeks to offer two annual Arabic industry workshops, two annual work experience opportunities aimed at cultivating young local talent and three full time roles. Under this move, CMA will deliver support via the Abu Dhabi Film Commission’s rebate scheme which starts at 35 percent++ and provide an office space within the Yas Creative Hub.
Mohamed Dobay, Acting Director General of Creative Media Authority, commented that, “We are focused on delivering extensive strategic partnerships with leading Arabic content producers, including Fingerprint Media Production, from across the region as these will drive increasing production in Abu Dhabi and ensure sustained growth for our creative industries.”
Khalid Khouri Director of Industry Development – Creative Media Authority
“One of our key focuses is to ensure a year-round slate of production from Arabic production teams as we work to ensure Arabic TV and cinematic content utilizes all that Abu Dhabi has to offer. This collaboration with Fingerprint Media will contribute to enhancing Abu Dhabi’s appeal to attract more Arab films and series. Over the next three years, we will witness six Egyptian productions being filmed in Abu Dhabi.”
Director and producer Dr. Morcous Adel, owner of Fingerprint Media Production, stated that, “Our operation is built on creativity and collaboration and our new partnership with the Creative Media Authority in Abu Dhabi is aligned with our core foundation. We look forward to shooting many more projects from Abu Dhabi as the support we receive in terms of the rebate from the Abu Dhabi Film Commission, the creative ecosystem, the choice of on-ground talent, government support and expertise – and of course – the variety of filming locations is very favorable and unrivalled in the region.”
“After the success of filming our latest drama series in Abu Dhabi, we have experienced firsthand the support and infrastructure which exists in the emirate and we look forward to creating more content to delight Arabic audiences from our new base,” added Stars actor and producer Eyad Nassar, owner of Fingerprint Media Production.
