Creators HQ, the UAE’s first dedicated hub for digital content creators, has partnered with Snapchat in a first-of-its-kind collaboration to launch a long-term initiative aimed at empowering creators across the GCC and beyond.
The partnership will bring to life a calendar of programs including Snap Schools, AR masterclasses, talks by guest speakers and creators, and on-ground AR activations, all designed to foster creativity, collaboration, and growth within the region’s creator ecosystem.
To kickstart the newly established partnership, Creators HQ and Snapchat hosted the first Snap School with over 50 notable content creators in attendance. The session offered hands-on training, platform insights, and direct engagement with Snapchat experts equipping creators with the tools, trends, and strategies needed to succeed on the platform.
The partnership stems from a shared commitment to support the rapidly growing community of Snapchat creators who continue to inspire audiences across the region. As Snapchat continues to evolve into a true companion for creators, personally and professionally, it is shaping a space where authenticity, transparency, and trust are the guiding principles.
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Alia Alhammadi, Vice Chairperson of the UAE Government Media Office, said that, “At Creators HQ, we are committed to empowering creators in the region through targeted educational initiatives. By delivering programs in collaboration with our partners, we help creators produce meaningful content that fosters growth and sustainable income. Partnering with Snapchat marks a strategic step in our mission to support and develop talented content creators in the region. We look forward to joining efforts and helping creators level up their skills and create impactful content that celebrates and elevates digital creativity.”
To support developers and creators alike, Snapchat will be hosting masterclasses utilizing Lens Studio, allowing creators to build an AR experience in minutes. In an effort to nurture a thriving regional AR ecosystem, the partnership offers educational programs, technical tools, and global visibility for MENA-based AR talent.
Under this partnership, Snapchat and Creators HQ will continue rolling out new initiatives, including deeper programming tied to Spectacles, Snap’s stand-alone, see-through AR glasses with the goal of pushing creative boundaries and supporting digital upskilling across the region.
This partnership marks a significant step in building a sustainable and inclusive creator economy, one where innovation thrives, creators are rewarded, and authentic storytelling is celebrated.
