e& Group has secured the ‘Best Procurement Transformation’ Award at the SAP NOW AI Tour, held in Dubai, highlighting the tech company’s commitment to driving innovation and digital excellence across its procurement function.
By leveraging AI, data analytics, and agile processes, e& has transformed its procurement function with enhanced transparency, improved decision-making, and accelerated operational efficiency.
Core to this key milestone lies ‘Procurement Centre of Excellence’, which plays a key role in aligning procurement strategy with the broader vision of e& including its sustainable goals.
Saeed Al Zarooni Group Chief Procurement Officer – e&
“This award is a testament to our relentless pursuit of excellence and innovation in procurement. Through deeper supplier collaboration, sustainable sourcing practices, and a relentless focus on efficiency, we’ve not only optimized costs but also positioned procurement as a strategic enabler of innovation and growth across the Group.”
Basel Alshawa, Head of Finance & Spend Management, SAP Middle East & Africa – South, stated that, “We congratulate e& on winning the ‘Best Procurement Transformation’ award—a reflection of their pioneering spirit and bold commitment to reimagining procurement. By harnessing the full potential of SAP Ariba and embedding AI and advanced analytics into their sourcing strategy, e& has elevated procurement from a back-office function to a true engine of innovation, agility, and sustainable value. Their approach sets a new benchmark for telcos and beyond, demonstrating how intelligent technologies can drive transparency, smarter decision-making, and meaningful ESG outcomes across the enterprise.”
The award reflects the dedication and collaborative spirit of the e& procurement team and its ecosystem of internal and external stakeholders. By adopting transformative strategy, e& is setting a new benchmark for procurement excellence in the technology sector.
Furthermore, the recognition highlights the Group’s broader commitment to its “Go for More” philosophy— delivering enhanced value, driving meaningful impact and leading with purpose.
