Elaf Group, a hotel group based in Saudi Arabia, has partnered with IDeaS, a SAS company and a provider of hospitality revenue management software and services, to implement IDeaS’ G3 Revenue Management System in four hotels.
This move further strengthens IDeaS’ Saudi presence. Saudi Vision 2030 focuses on reaching 362,000 new hotels rooms by 2030 under the Kingdom’s $110 billion hospitality expansion initiative. So far, IDeaS’ solutions have been implemented in 144 hotels across the Kingdom.
The partnership comes as part of Elaf Group’s vision to expand its hotel portfolio. The collaboration enables them to scale their operations effectively and optimize revenue strategies by leveraging advanced data-driven insights.
A key component of Elaf Group’s decision to team up with IDeaS was the Group Pricing capabilities of G3 RMS, to quickly determine a group’s entire value and the value of any potential business being displaced.
Mohamed Abbas, Commercial & Revenue Director at Elaf Group, commented that, “We have chosen IDeaS because of their system’s accurate forecasting capabilities, strong pricing tools and inventory controls that can all be managed by a small, centralized team. IDeaS is a reliable partner who will help us drive the revenue growth needed for us to continue our planned expansion in Saudi Arabia.”
Ibrahim Saba, Principal Sales Director – Europe, Middle East & Africa at IDeaS, added that, “The G3 Revenue Management System will empower Elaf Group to navigate complex, seasonally dynamic markets like Jeddah and Madinah, while optimizing revenue capture from the growing demand in Riyadh.”
