Emirates NBD, a leading banking group in the Middle East, North Africa and Türkiye (MENAT) region, has launched a cryptocurrency offering within its mobile banking app – Liv X.
The new offering has been introduced in partnership with Aquanow, a global virtual asset service provider licensed by VARA.
Liv is committed to introducing innovative products to its customers and this new cryptocurrency offering, with crypto infrastructure operated by Aquanow and custody services performed by Zodia Custody, will give users an intuitive experience that is straightforward and efficient to use.
“We are proud to partner with a storied financial institution in Emirates NBD, and excited to bring our globally deployed crypto solutions to a regional audience. Our partnership is a testament to the UAE’s emergence as a global crypto hub and is a leading example of how banks and fintech’s can collaborate to develop cutting edge, secure, and seamless product propositions that truly benefit the retail customer. Incumbent institutions like Emirates NBD will play a pivotal role in driving the next wave of digital asset adoption and Aquanow is proud to be the leading crypto provider chosen by financial institutions both here in the GCC and globally.”
Customers will be allowed to buy, sell and trade cryptocurrencies within the Liv X app, whilst also managing their day-to-day finances. Additionally, Liv follows robust security protocols to enable secure transactions, providing further assurance to customers.
Liv offers many first-in-the-region products among digital banks, including Money Ahead Deposits which pay interest upfront, Goal Accounts with pre-defined rules that automate savings, Digital Gold Investment Accounts and the recently introduced Cashback Cards offering AED 1,500 ($408.42) per month in rewards are some of the important additions to Liv’s product portfolio positioning it ahead of the market.
