The trading and investing platform eToro has integrated ‘UAE PASS’, the UAE’s national digital identity platform, into its onboarding process, aimed at streamlining user onboarding experience in the UAE.
The update enables users in the UAE to register on eToro using the UAE PASS app, which securely pulls verified Proof of Identity (POI) and Proof of Address (POA) directly from the government’s digital identity system.
This move streamlines the verification process and account set up while providing enhanced security and smoother experience for new users.
“This is a major milestone in simplifying the onboarding experience and advancing in our vision to open the global markets for everyone to trade and invest in a simple and transparent way. By integrating a trusted local identity solution, we’re removing key friction points and adding another layer of trust and convenience for our UAE community.”
As the UAE’s fintech sector is witnessing significant growth, this integration comes at a perfect time. According to eToro’s survey, 87 percent of UAE retail investors depend on fintech platforms to manage their finances, 26 percent use only fintech providers, while 36 percent use them for the majority of their activity. This highlights the UAE’s rapid transformation toward digital-first financial solutions.
The integration of the ‘UAE Pass’ is part of eToro’s broader localization strategy in the region, which includes the opening of its Abu Dhabi office, the addition of stocks listed on the Abu Dhabi Securities Exchange and Dubai Financial Market – all aimed at providing a tailored, enhanced experience for investors in the UAE and wider MENA region.
