The Future Investment Initiative (FII) Institute, a global nonprofit foundation with an investment arm, has entered into a strategic partnership with Soudah Development, a Public Investment Fund (PIF) company spearheading the transformation of Soudah and parts of Rijal Almaa into a world-class luxury mountain tourism destination in the Aseer region.
Established in 2021 under the chairmanship of HRH Prince Mohammed bin Salman bin Abdulaziz Al Saud, Crown Prince and Prime Minister of Saudi Arabia, Soudah Development is a key driver of Vision 2030. It aims to position the Aseer region as a leading example of sustainable, culturally rich tourism that honors local heritage while fueling economic growth.
The partnership is announced ahead of FII9, the Institute’s flagship global investment conference, which will take place in Riyadh from October 27–30, 2025, under the theme “The Key to Prosperity: Unlocking New Frontiers of Growth.”
The collaboration reflects both organizations’ shared commitment to advancing sustainable investment, responsible tourism, and inclusive prosperity.
Richard Attias Chairman of Executive Committee & Acting CEO FII Institute
“Tourism is a powerful engine for economic growth and cultural exchange, but its future depends on regenerative approaches that restore ecosystems, empower communities, and preserve authenticity. Soudah Development embodies this vision. Together, we aim to demonstrate how tourism can be both a driver of prosperity and a catalyst for long-term resilience.”
Eng. Saleh Aloraini, CEO of Soudah Development, said that, “Saudi Arabia is accelerating the realization of Vision 2030, and Soudah Development is proud to be contributing through Soudah Peaks, the Kingdom’s first luxury mountain destination. As a strategic partner of FII Institute, we are showcasing how this flagship project is driving the development of the Aseer region, attracting investment, and advancing the Kingdom’s economic diversification agenda.”
FII Institute boosts Global Impact with Soudah Development alliance
Through this partnership, Soudah Development and the FII Institute will work together year-round on joint thought leadership efforts, global forums, and innovation initiatives aimed at promoting sustainable development, environmental responsibility, and community empowerment.
The collaboration underscores the FII Institute’s role as a global platform for capital, ideas, and impact, while reinforcing Soudah Development’s position as a national leader in sustainable tourism and strategic investment in line with Saudi Arabia’s Vision 2030.
