Fynd, an AI-native retail technology company backed by Reliance Retail Ventures Limited, has announced its official expansion into the Kingdom of Saudi Arabia (KSA).
Fynd collaborates with NICE, one of the Kingdom’s retail brands, to streamline and unify its commerce ecosystem. Through this partnership, Fynd has supported NICE in strengthening its omnichannel capabilities, reinforcing the brand’s operational scale and market leadership within Saudi Arabia.
With its entry into the Saudi market, Fynd is introducing its full-stack, AI-powered commerce platform to support retailers and enterprise brands in one of the world’s fastest-growing retail economies.
“We aim to work closely with retailers and enterprise brands to deliver measurable business outcomes—from improved inventory efficiency and faster fulfillment to richer, AI-driven customer engagement. We are committed to building a strong local ecosystem and fostering long-term strategic partnerships.”
Fynd aims to empower brands and retailers to unify in-store, online, and supply chain operations through its single AI-native Commerce Platform.
The system integrates inventory, catalog management, order processing, fulfillment, and customer engagement in real time, eliminating fragmented legacy systems and enabling true omnichannel agility.
Its StoreOS solution supports advanced point-of-sale (POS), Endless Aisle, and clienteling capabilities, while Storefront delivers scalable, brand-centric e-commerce experiences. Integrated OMS, WMS, and TMS modules ensure intelligent order orchestration, optimized warehouse management, and efficient last-mile delivery across the Kingdom.
Ronak Modi, Chief Business Officer – Global at Fynd stated that, “Saudi Arabia is among the most dynamic and high-growth retail markets in the world, driven by Vision 2030 and a digitally empowered consumer base. Retailers in the Kingdom are investing significantly in omnichannel capabilities, large-format retail, and next-generation logistics. Our AI-native Commerce Platform is designed to unify disconnected systems, accelerate fulfillment, enhance customer engagement, and enable brands to scale with agility while maintaining operational simplicity.”
