GMG, a well-being and retail conglomerate, has forged a partnership with Amazon in the Middle East and North Africa (MENA) to enhance the online shopping experience in the region.
Under this alliance, customers can enjoy exciting deals across a wide selection from GMG’s key categories, such as Sports, Health & Beauty, and Everyday Goods. In response to the surging demand for fast, convenient and quality-focused services, the partnership enables faster delivery of high-demand products and expands access to globally recognized and trusted brands from the GMG portfolio – all through the trusted Amazon shopping experience customers have come to know and love.
This agreement will support GMG’s omnichannel strategy by harnessing Amazon best practices in AI, logistics, and customer service technology. This move also aligns with GMG’s vision of combining its robust physical retail presence with seamless digital experiences to transform the region’s retail experience.
“This partnership with Amazon represents a pivotal chapter in our digital commerce strategy. As consumer behaviors evolve, we are committed to delivering exceptional experiences driven by technology, speed, and relevance. With the Middle East’s eCommerce market projected to reach $50 billion by 2025, this collaboration is timely and strategic. Together, we will establish an unparalleled ecommerce experience that embodies the dynamism and ambition of the retail sector in the Middle East.”
Ronaldo Mouchawar, Vice President at Amazon Middle East, Africa, and Turkey, added that, “Driven by our customer obsession and long-term thinking, we are proud to collaborate with GMG, a partner who shares our innovative spirit. By combining Amazon’s online retail expertise with GMG’s diverse portfolio, we are making it easier for customers across the region to access the brands and products they love. Together with GMG, we look forward to delighting millions of customers across MENA with this exciting new offering.”
This partnership highlights a shared commitment to developing a dynamic online retail landscape that delivers speed, convenience and quality at scale.
GMG’s latest expansion builds on the strength of its diversified business divisions. GMG Sports operates over 650 stores and represents more than 90 brands, including its own home-grown concepts. GMG Everyday Goods manages six retail concepts, with over 60 stores, some of the most popular exclusively distributed brands, and 10 proprietary brands. Meanwhile, GMG Health & Beauty oversees more than 105 stores, featuring some of the best distributed brands in the well-being sector and four of its own concepts.
Furthermore, this agreement reflects GMG’s broader mission to inspire healthier and more active global communities through innovation, accessibility, and purpose-driven partnerships. GMG offerings will go live in the coming months on Amazon.ae, Amazon.sa, and Amazon.eg.
