Gulf Bank has integrated its red Plus prepaid card into the Gulf Points loyalty program, positioning red Plus as the most rewarding youth card in Kuwait’s banking sector.
The addition of red Plus to Gulf Points marks a significant turning point in the way Gulf Bank engages with youth. Beyond its existing benefits, the card now offers students and young customers an immediate reward of 5,000 Gulf Points when transferring their student allowance to the red account.
Locally, every Kuwaiti dinar spent earns them five points, while international spending doubles the rewards with ten points per dinar or equivalent in foreign currencies. To top it off, cardholders enjoy daily 50 percent discounts on up to five cinema tickets; two from VOX Cinemas and three from Cinescape, making entertainment an integral part of the red experience.
These benefits not only redefine the concept of a prepaid youth card, but also reflect a deep understanding of the modern young lifestyle, balancing smart money management with travel, shopping, and social experiences.
Gulf Points – Beyond Cashback
The Gulf Points program itself is one of the most comprehensive loyalty schemes in Kuwait, offering Gulf Bank credit cardholders multiple ways to turn everyday spending into meaningful rewards.
From shopping directly through the country’s first-of-its-kind points-based eStore, to sharing points with family and friends as digital gifts, to instant cashback conversion on credit cards, and even redeeming them for flights, hotels, and car rentals worldwide, the program creates an ecosystem of choices that align with the fast-paced lives of today’s youth.
By weaving red Plus into this framework, Gulf Bank is expanding opportunities for young customers to enjoy tangible value in every interaction with the bank.
To celebrate this launch, Gulf Bank hosted the “upgrade red’y” Marketing Communications campaign at Assima Mall. Over three days, the Bank’s booth turned into a vibrant youth hub, drawing in crowds of students eager to explore the benefits of red and red Plus. The campaign blended banking with fun, offering games, giveaways, and live interactions.
The highlight was a prize draw that rewarded lucky winners with the latest iPhone 17 devices, creating a sense of excitement that perfectly mirrored the energy of the youth community Gulf Bank serves.
