Heroiks, the growth strategy and media activation consultancy, has announced the opening of a new office in Dubai.
This strategic expansion aims to bolster the company’s international presence, enabling it to better support brands navigating the complexities of today’s fast-evolving marketing landscape.
Located at the strategic intersection of Europe, Asia, and Africa, Heroiks MENA will provide local and international advertisers with expert support in growth strategy, data analytics, and media activation.
According to the statement, the Middle East is now widely recognized as a high-growth economic region, with sustained GDP growth across the United Arab Emirates in 2025. This dynamism is also reflected in the advertising market.
Heroiks’ expansion reflects growing opportunities in MENA
Anthony Ravau, Founder and President of Heroiks, said that, “Opening our office in Dubai marks a new milestone in Heroiks’ international development. The Middle East is a dynamic and innovative region, where brands are operating in a rapidly transforming environment.”
“Being present at the heart of MENA enables us to support both local and international brands, leveraging new opportunities created by immersive and data-driven formats. This expansion reflects our ambition to connect our global expertise to the most promising markets and to remain at the forefront of marketing innovation,” Ravau added.
The office is already operational, located in Dubai Media City, and is led by Hicham Auajjar, Founding Partner and CEO, Heroiks MENA.
“The Middle East is a market that is rapidly structuring, where advertisers are increasingly looking for more integrated and measurable approaches. Establishing Heroiks in Dubai is designed to meet those needs, while contributing to the group’s international growth,” Hicham Auajjar noted.
