Hoko Agency has acquired Everdome, a pioneering UAE-based metaverse company, marking a bold move toward a new direction where creativity, content production, and AI collide.
This strategic acquisition supports the growth of HumAIn Assets, Hoko’s newest venture aimed at reimagining content creation through a fusion of human creativity, artificial intelligence, and community engagement.
Through this acquisition, Everdome’s $DOME token and core leadership team will integrate into HumAIn Assets, a platform designed to reshape the way digital content, from imagery to video to copy, is commissioned, created, and delivered.
According to the company statement, “With this acquisition, HumAIn Assets accelerates its ambition to combine the usability and scalability of Web2 platforms, hallmarks of companies like Uber, Fiverr, and Instagram, with the transparency, decentralized engagement, and payment systems of Web3, all enhanced by the capabilities of AI.”
Bally Singh said that, “Our mission is simple: to deliver scalable, high-quality content without compromising on emotional resonance, timing, or creativity. While AI can automate much of the process, the final layer, the taste, context, and timing, remains inherently human. That’s what elevates content from acceptable to exceptional.”
HumAIn Assets is being developed to strike the right balance, leveraging AI for speed while maintaining human oversight to ensure quality and relevance. Everdome’s expertise in rapid, high-impact storytelling and immersive campaigns makes it a powerful addition to this vision.
“Web2 unlocked the creator economy. Web3 introduced true creator ownership. AI brings unprecedented speed. The real breakthrough lies in integrating all three to build a sustainable, creator-first system. This isn’t about hype, it’s about creating the future of content production,” noted Scott Melker, Co-founder of HumAIn Assets.
Jeremy Lopez, CEO of Everdome, commented that, “Everdome was built on the belief that digital experiences can be bold, creative, and community-led. Joining Hoko and contributing to the vision for HumAIn Assets gives us the opportunity to build lasting infrastructure for the future of the creative economy.”
Everdome
Since its inception in 2022, Everdome has delivered award-winning metaverse experiences for partners such as OKX and Alpine Web3, while playing a key role in initiatives like the UAE government’s Jahiz program. Their success has been driven by a nimble, Web3-native approach, community-focused storytelling, and a deep understanding of immersive digital marketing.
