IMI, a leading media powerhouse based in the UAE, has officially moved its headquarters to twofour54’s Yas Creative Hub, occupying an entire building within the creative campus spanning over 16,500 square meters.
The new HQ comprises the IMI Welcome Centre, which houses the IMI News Stand, providing an impressive collection of 1,000 carefully curated books, and the IMI News Lens, an immersive AI-powered news experience.
With over 600 media professionals relocating, twofour54, the media arm of ADNEC Group , strengthens its position as a premier hub for the creative and media industries in the region.
IMI’s portfolio includes leading brands such as Sky News Arabia, one of the world’s top Arabic news networks; The National, the Middle East’s leading English-language news outlet; Al-Ain News, a multilingual digital news platform; and CNN Business Arabic, a dedicated Arabic-language business news platform.
Additionally, IMI runs Redbird IMI, a joint venture investment vehicle focused on media, sports, and entertainment brands. IMI is also home to the IMI Media Academy, a dedicated training facility focused on cultivating the next generation of media professionals through world-class training and development programs.
With a strong global footprint that includes offices in London, Washington DC, Beirut, and Cairo, IMI’s relocation highlights the increasing prominence of twofour54’s Yas Creative Hub as a base for international media organizations.
Mark Whitehead CEO – twofour54
“Abu Dhabi has an established global reputation as a sought-after location for media and TV production. Yas Creative Hub supports this reputation as the ideal destination for businesses looking to tap into the sector’s impressive growth trajectory. IMI’s presence at Yas Creative Hub complements twofour54’s mission to foster a vibrant community of global enterprises, local businesses, and creative talent. We look forward to support them and other media companies choosing Abu Dhabi for their next chapter.”
Currently, hundreds of businesses are based on the campus, as it offers cutting-edge facilities such as production studios, premium office spaces, networking rooms and eco-friendly workspaces aimed at fostering creativity and collaboration.
“Our relocation to IMI’s new state-of-the-art headquarters in Yas Creative Hub marks a significant milestone, as we continue to connect people and enrich lives through impactful and innovative storytelling. These modern facilities have provided us with the ideal environment to establish cutting-edge studios and introduce immersive experiences to our guests and employees that will redefine how we create and share stories. We are excited to be a key part of Yas’ creative community at twofour54, which thrives on collaboration and forward-thinking ideas,” added Rani R. Raad, CEO of IMI and President and Operating Partner of Redbird IMI.
IMI’s recent relocation to Yas Creative Hub brings its expertise, diversity, and innovation to the thriving twofour54 ecosystem, enhancing Abu Dhabi’s vision to emerge as an international creative force.
