Jadwa Investment, a leading investment management and advisory firm headquartered in Riyadh, has expanded its portfolio by acquiring a majority stake in Makhazen Alenaya through its flagship blind-pool vehicle, Jadwa GCC Diversified Private Equity Fund.
This acquisition is Jadwa’s fourth investment under its GCC Diversified Private Equity Fund (formerly known as GCC Private Equity Fund I). The previous three investments include Gissah Perfumes, Blackspoon Group and Tikkaway.
Makhazen Alenaya, established in 2019, is a rapidly growing Saudi retail concept that operates 15 branches across the Kingdom. The company has transformed the beauty and personal care sector by pioneering an emerging retail format: the multi-category specialist.
They also provide a wide, curated product range at affordable prices and through a premium one-stop-shop experience. The company is set to expand its footprint across the Kingdom, backed by strong consumer traction and a scalable operating model.
Tariq Al-Sudairy Managing Director & CEO – Jadwa Investment
“We are pleased to partner with Makhazen Alenaya in our second investment in the region’s retail sector. The transaction reflects our confidence in the Kingdom’s evolving consumer landscape, supported by far-reaching economic reforms and a shift toward modern retail formats.”
Elie El-Khoury, Head of Private Equity at Jadwa Investment, stated that, “Makhazen is a clear category leader in a fast-evolving retail landscape. It pioneered value-driven pricing with premium customer experience, which sets it apart from traditional formats and positions it for significant growth. This investment reflects our strategy to back high-growth businesses with scalable, defensible platforms.”
Abdullah Almudaihesh, Co-Founder and CEO of Makhazen Alenaya, added that, “Partnering with Jadwa Investment marks a defining milestone in Makhazen’s journey. We will leverage Jadwa’s deep expertise to accelerate our growth, strengthen our operational capabilities and governance, and unlock long-term value. This partnership will reinforce our leadership position in the Kingdom’s beauty and personal care sector and lay the foundation to list on the Saudi Exchange’s Main Market.”
