Jazeera Airways, Kuwait’s leading low-cost carrier, has launched its largest ever summer campaign to promote its exciting summer destinations.
According to the press release, Jazeera Airways is gearing up for a vibrant summer travel season with the launch of 700,000 seats across its network and an expanded list of direct routes to popular destinations.
Travelers will have the opportunity to explore breathtaking cities such as Budapest, Sochi, Yerevan, Rize, Sarajevo, Hurghada, Prague, and Krakow. The airline’s summer schedule reflects its ongoing efforts to enhance connectivity and provide passengers with more choices for memorable getaways across Europe and the Middle East.
The ‘Summer Experiences’ campaign highlights brand storytelling and travel marketing in a fresh and enticing style with a strong emotional appeal. It is backed by a multi-layered, country wide activation that puts creativity at the heart of aviation.
Barathan Pasupathi, Chief Executive Officer of Jazeera Airways, said that, “Our new ‘Summer Experiences’ campaign is an out of the box approach to the simple concept that – travel is not only about the destination, it’s about the journey and more importantly, the experiences. Our latest campaign is more about invoking emotions. We want our passengers to feel the excitement of travel the moment they spot a Jazeera billboard or bus wrap or scroll past our ad online.”
To ensure that the message hits home, Jazeera has launched a 360° campaign including social media and digital platforms, a visual takeover of billboards, digital screens, bus wraps, airport advertising, digital advertising, and fresh video content, making the campaign unmissable.
