Keeta, the international subsidiary of Meituan, China’s leading on-demand delivery technology company, has established its presence in Kuwait after obtaining an investment license from the Kuwait Direct Investment Promotion Authority (KDIPA).
This strategic move marks a significant step in the tech company’s global expansion and reflects its commitment to building a trusted, tech-driven platform that supports consumers, partners, and Kuwait’s broader digital transformation.
Keeta is set to solidify its operations in Kuwait, unlocking new opportunities in digital commerce, enhancing convenience for consumers, and driving sustainable growth for local businesses. This move aligns with Kuwait’s Vision 2035, which aims to diversify the economy, develop local talent, and foster a knowledge-based, innovation-led society.
KDIPA continues to facilitate value-added direct investment into the country, offering a streamlined ecosystem, from market entry to expansion, backed by tailored facilitation services, actionable insights into Kuwait’s evolving business landscape, and dedicated aftercare support, ensuring long-term growth for investors.
Max Qiu, General Manager of Keeta Kuwait, said that, “Launching in Kuwait represents a pivotal moment for Keeta. With KDIPA’s guidance, we are able to seamlessly integrate into the local market and align our operations with Kuwait’s ambitious transformation agenda.”
“Our commitment extends beyond delivering reliable and affordable services; we are here to create meaningful opportunities for Kuwaiti businesses, invest in digital capabilities, and contribute to the country’s journey toward a diversified and resilient economy,” Qiu added.
Keeta’s Entry Brings a Smart Commerce Platform to Kuwait
Keeta’s arrival in Kuwait brings to market a platform designed to provide convenience for consumers while creating tangible value for local merchants and partners. Through its innovative ecosystem, Keeta will work hand in hand with restaurants and SMEs to strengthen their digital growth, while offering future-ready career opportunities for Kuwaiti talents.
This announcement underscores the vital role of public-private collaboration in shaping a dynamic digital economy. Keeta’s entry into Kuwait highlights the country’s open investment environment, the proactive support of KDIPA, and Kuwait’s emerging position as a regional hub for technology-driven business models.
