Mada Media, a company responsible for managing, developing, and operating advertising sites, has rolled out its unified online platform, aligning with its vision to transform the out-of-home (OOH) advertising sector in Dubai.
The unified platform covers advertising on right of way, public transport network (metro, buses, trams, and taxis), commercial vehicles, private land, and buildings, thus eliminating the need to switch between multiple online platforms.
In addition, the platform unifies terms and conditions while ensuring the implementation of Dubai’s out-of-home advertising manual. This landmark launch highlights Mada Media’s commitment to streamlining the issuance of out-of-home advertising permits under the umbrella of the Dubai Investment Fund.
Mohammed Ali Al Hammadi, CEO of Mada Media, commented that, “The launch of the unified electronic platform is an important step in achieving the company’s goals and an essential part of its journey through which we seek to establish standards and frameworks aimed at regulating the out-of-home advertising sector efficiently and effectively, in a manner that reflects the city’s beauty, while prioritizing traffic safety and supporting economic growth. Mada Media aims to pioneer sustainability, keeping pace with Dubai’s distinctive urban and economic vision, and making every advertising space more impressive and impactful, ensuring the management of advertising spaces and the implementation of relevant legislation.”
The company, in collaboration with the Roads and Transport Authority (RTA) and Dubai Municipality, seeks to develop and regulate the emirate’s out-of-home (OOH) advertising sector by establishing a unified and transparent framework in line with the city’s technical, regulatory, and aesthetic standards. It also aims to launch new and innovative digital spaces to elevate advertising to new heights.
