Microsoft has introduced Copilot Shopping, an in-app product discovery and purchasing experience, for users.
The tech giant’s new artificial intelligence (AI) feature will be available on the Copilot app for mobile and web clients, and it could be added to the desktop app (in AI PCs) as well.
This AI-driven eCommerce experience will offer user reviews about products, price comparisons across different platforms, and allow them to track the lowest possible prices. Additionally, Copilot Shopping also comes with native checkout capability, which lets users purchase items directly within the app.
In a post on X, the official handle of Microsoft Copilot detailed the new feature. Copilot Shopping follows the announcement of similar AI-powered shopping features from Google within Search, and OpenAI within ChatGPT.
Microsoft Copilot Shopping
Copilot Shopping is designed as an end-to-end shopping assistant that helps users right from product discoverability to checkout, the company said during its 50th-anniversary event, where it was first unveiled. It also offers price price alerts, suggestions based on prompts and follow-up queries, as well as curates lists of options that the user might find useful.
To use the feature, users can ask the AI chatbot about a particular product or ask for recommendations. Users will also be shown reviews from users, pros and cons, and a short summary explaining the technical details and who might benefit from the product.
According to the statement, when the user picks a product they like, Copilot will show multiple online stores which are selling it, along with the price. One can directly go to checkout after selecting the lowest-priced option, however, if the price is not to the liking, they can also begin price tracking.
