Ooredoo, a leading telecom company, has entered into a strategic partnership with Bawwaba, an emerging Omani B2B e-marketplace, to unveil the first telecom-backed B2B digital marketplace in the Sultanate of Oman.
This enables businesses in the region to connect, trade and grow, providing SME and corporate customers with a smarter, more seamless way to expand their reach locally and globally.
Through this move, Ooredoo and Bawwaba are establishing a new benchmark for cross-sector collaboration that contributes to sustainable economic growth in the Sultanate.
Assad Al Saadi Director of ICT Business Enablement – Ooredoo
“This partnership marks a major step in Ooredoo’s journey to go beyond telecom and drive digital growth. By combining our brand strength, digital capabilities, and customer base with Bawwaba’s marketplace infrastructure, we deliver game-changing solutions that support business growth, strengthen the SME ecosystem, and advance Oman’s digital economy.”
The pioneering initiative allows businesses to promote their services online, connect with potential partners, and access new commercial opportunities all within a single trusted platform.
B2B digital marketplace aligns with both companies’ mutual commitment to driving digital transformation and contributing to the region’s economic diversification. Furthermore, it strengthens Ooredoo’s position as an enabler of business growth, providing value-added digital solutions that help companies operate more efficiently and competitively.
Established in 2004, Ooredoo Oman provides individuals and businesses with advanced products and services while ensuring a digital-first customer experience. As of 31 December 2024, Ooredoo generated revenues of $654.10 million (OMR 251.5 million) and is listed on the Muscat Stock Market (MSM) under the ‘ORDS’ ticker.
