Ras Al Khaimah Tourism Development Authority (RAKTDA) and Trip.com Group, a travel services provider, have teamed up to introduce new initiatives designed to boost Ras Al Khaimah’s appeal as a must-visit destination for Chinese travelers.
The agreement was signed during ITB Berlin 2025 by Amanda Wang, Vice President of Trip.com Group, and Iyad Rasbey, Vice President of Destination Tourism Development at RAKTDA.
The MoU builds on the success of an existing partnership and sets the stage for the launch of transformative initiatives aimed at enhancing Ras Al Khaimah’s visibility, appeal and accessibility in China, one of the world’s fastest-growing outbound travel markets.
By leveraging Trip.com Group’s advanced digital ecosystem, data intelligence and consumer reach, the partnership will drive strategic marketing initiatives that engage Chinese travelers at every stage of their journey – from inspiration and planning to booking and on-the-ground experiences.
The partnership seeks to position Ras Al Khaimah as the go-to destination for Chinese visitors seeking an authentic Arabian escape through immersive storytelling, targeted promotions, and exclusive travel offerings.
Combining stunning natural landscapes, rich cultural heritage, and world-class hospitality, the Nature Emirate offers a one-of-a-kind blend of adventure, relaxation, and history, providing a compelling alternative to traditional Middle Eastern destinations.
Since the launch of partnership in June 2024, Trip.com Group has generated over 17.5-million-page impressions for Ras Al Khaimah. Trip.com Group also honored RAKTDA with its “Outstanding Strategic Partner of the Year” and “Best Overseas Partner of 2024” awards at its Global Partner Summit staged in December 2024.
Iyad Rasbey Vice President of Destination Tourism Development – RAKTDA
“China is one of the fastest-growing source markets. The extension of our partnership with Trip.com Group is an important step in our ongoing strategy to explore new growth opportunities. By combining our expertise in destination marketing with Trip.com Group’s market insights and digital influence, we will present Ras Al Khaimah to a broader audience, highlighting its heritage and Arabian hospitality.”
Amanda Wang, Vice President of Trip.com Group, stated that, “Ras Al Khaimah offers natural beauty, adventure, and cultural significance. We plan to enhance our digital capabilities with RAKTDA to create engaging stories for Chinese travelers. By boosting our marketing efforts and increasing Ras Al Khaimah’s presence on our platforms, we aim to attract more visitors to explore this remarkable emirate.”
As part of the next phase of collaboration, the partners will launch a flagship Ras Al Khaimah Star Hub store on Ctrip, Trip.com Group’s primary travel booking platform for Chinese travelers, providing a dedicated virtual space for travel inspiration, promotions, and curated itineraries.
Additionally, RAKTDA is elevating the travel experience for Chinese tourists visiting the emirate, by offering language support and digital payment solutions.
In 2024, Ras Al Khaimah Tourism Development Authority (RAKTDA) reported its strongest year ever, welcoming a record-high 1.28 million overnight arrivals, marking 12 percent growth in tourism revenues and a notable 15 percent rise in MICE visitors. This success is a testament to the Emirate’s strategic and sustainable growth vision to attract over 3.5 million annual visitors by 2030.
