Eyewear powerhouse Ray-Ban, in partnership with cultural icon and rapper A$AP Rocky, has officially unveiled the Next Generation Collection, a bold and avant-garde eyewear line that debuted on the AWGE runway during Men’s Paris Fashion Week.
The collection marks a striking new chapter in Ray-Ban’s creative evolution through Ray-Ban Studios, blending Harlem-inspired street style with futuristic design.
Designed in collaboration with A$AP Rocky’s creative agency AWGE, the collection features three radically reengineered silhouettes: Ultra Wrap 001, Ultra Wrap 002, and Ultra Wrap 003.
Ultra-wrapped silhouettes: Each style delivers a hyper-futuristic design aesthetic with bold curves and a sculptural fit
Core black and expressive contrasts: The classic standout black anchors the collection, accompanied by daring, high-impact colorways like translucent gold and mirrored lenses
Premium presentation: Each pair comes housed in a rigid plexiglass cube, maxi-case, complete with an embossed A$AP Rocky x Ray-Ban stamp logo—a collector-grade touch that signals rarity and reverence
Unveiled during one of fashion’s most anticipated runways, The Next Generation reinforces A$AP Rocky’s vision for Ray-Ban Studios: where Harlem creativity, futuristic form, and cultural edge converge in wearable art.
Meet the Next Generation Ray-Ban Collections
Ultra-Wrap 001
Introducing the Ultra-Wrap 001 — the first release in A$AP Rocky’s Next Generation collection. With its inflated wraparound silhouette and bold colorways, this futuristic frame pushes the boundaries of design and redefines what it means to stand out.
Ultra-Wrap 002
Boldly engineered with a wide lens and mask-like silhouette, the Ultra-Wrap 002 is A$AP Rocky’s most avant-garde vision yet. Thick temples and a future-forward design merge future-forward aesthetics with the raw edge of hip-hop heritage.
Ultra-Wrap 003
The Ultra-Wrap 003 by A$AP Rocky features bold wraparound lenses and thick, curved temples. As part of the Next Generation collection, this visionary design redefines what eyewear can be, with clean lines and commanding presence. Born from street style, built for the future.
