Riyadh Air, the new national carrier of Saudi Arabia, and MAHD Academy, the largest national initiative dedicated to identifying and developing sports talent in Saudi Arabia, have signed a strategic Memorandum of Understanding (MoU) to foster collaboration across multiple areas of sports development.
As part of this agreement, the partners are launching the Soaring Talents program, an initiative designed to accelerate the growth of the Kingdom’s sports sector in line with Vision 2030. This landmark collaboration combines Riyadh Air’s global sponsorship portfolio with MAHD Academy’s expertise in athletic development to nurture local talent and strengthen Saudi Arabia’s presence on the international sports stage.
Through this partnership, both entities will work together to create meaningful pathways for athletes and coaches, facilitate international knowledge exchange, and enhance the overall ecosystem of Saudi sports.
Central to the agreement is the launch of Soaring Talents program that combines international exposure, elite training, and institutional support. Among the key initiatives is a fully funded, scholarship for Saudi football players, who will train and study at Atlético de Madrid’s High-Performance center. The program includes training at the elite facility, academic education, nutritional and medical support, and cultural immersion activities, providing a holistic experience both on and off the pitch.
In parallel, the partnership places strong emphasis on the advancement of Saudi coaching talent. This includes access to world-class expertise through the exchange of knowledge and best practices, with international coaches visiting Saudi Arabia and local professionals benefiting from overseas exposure. Additionally, Riyadh Air and MAHD Academy will support the Saudi Youth Football League, contributing to the growth of grassroots talent and reinforcing the long-term sustainability of the local sports pipeline.
Beyond these initiatives, the partnership represents a sustained commitment to identifying and investing in new opportunities that promote systemic growth across the sports industry-through people, infrastructure, and global collaboration. By harnessing Riyadh Air’s global partnerships across sports entities such as LIV Golf, Atlético de Madrid, and CONCACAF, the collaboration with MAHD Academy will extend Saudi Arabia’s reach and integration into the international sporting community.
Abdullah bin Faisal Al-Hammad CEO – MAHD Sports Academy
“At MAHD Academy, we are committed to providing a comprehensive sporting environment that enables Saudi talent to grow and develop in line with the highest international standards. This agreement with Riyadh Air and Atlético de Madrid marks a turning point in the journey of our young athletes, as it offers them a genuine opportunity to engage with one of Europe’s leading clubs and benefit from its advanced training and technical systems. This experience goes beyond skill development, it also focuses on building a well-rounded sporting personality, reinforcing the values of discipline and professionalism, which are central to our vision at MAHD of shaping an elite generation of athletes who will proudly represent the Kingdom in international competitions.”
The MAHD Academy CEO also extended his gratitude to Riyadh Air, describing the partnership as a constructive collaboration that truly embodies national integration between the sports and logistics sectors, all in service of shaping the future of Saudi sports.
Osamah Alnuaiser, Senior Vice President of Marketing and Corporate Communications at Riyadh Air said that, “This partnership is a strong example of how Riyadh Air’s international sponsorships can be activated to deliver real value for Saudi Arabia-by supporting talent, encouraging knowledge exchange, and contributing to the evolution of the Kingdom’s sports industry. It aligns with our broader mission to connect the world to Saudi Arabia and support Vision 2030 through meaningful, long-term initiatives.”
The Riyadh Air-MAHD Academy partnership and the launch Soaring talents program underscores a shared vision to position Saudi Arabia as a global hub for sports excellence, fostering opportunity, building local capability, and forging lasting connections with leading international institutions.
