Etihad Salam Telecom Company (Salam), a leading provider of telecommunications services in Saudi Arabia, and Genesys with the globally recognized call center solutions provider, have formed a strategic partnership formalized at LEAP 2025.
The partnership aims to address critical market needs and elevate customer experience through innovative solutions.
Salam’s SIP Trunk service, known for its cost-effectiveness and scalability, combined with Genesys’s expertise in customer experience and the recent successful launch of its platform on Oracle Cloud Infrastructure (OCI) locally, will address consumers’ need for stable and reliable telecommunications infrastructure.
Abdullah Mohammed Khorami Chief Business Officer – Etihad Salam Telecom Company
“EtihadSalam Telecom Company is excited to embark on this journey with Genesys, a partnership that we believe will redefine customer interactions and satisfaction in the telecom industry. Together, we aim to provide a seamless and people-centered mobile experience, incorporating AI, automation, and cloud-based technologies to transform the way businesses connect with their customers.”
Evren Aker, Director of partner sales – META at Genesys, said that, “Genesys is excited to partner with Salam, a company that truly understands the importance of connecting technology with human needs. We look forward to applying our expertise in customer experience to enhance Salam’s robust telecom services, delivering unparalleled value to our mutual customers.”
Business partners of Salam can look forward to an advanced system that not only caters to their current needs but anticipates future demands, ensuring a scalable, efficient, and user-friendly customer service environment.
This partnership marks a significant milestone in providing solutions that are not only technologically advanced but also foster human-centric connections, ensuring customer satisfaction and loyalty.
