Etihad Salam Telecom Company (Salam), a leading provider of telecommunications services in Saudi Arabia, has teamed up with ServiceNow, the AI Platform for digital transformation, during LEAP 2025.
Salam, working together with ServiceNow, will harness the power of the Now Platform to bundle and foster solutions that meet the unique needs of SMEs in line with Etihad Salam Telecom Company’s “Human-Inspired Business Focus” theme at LEAP 2025.
As the sector experiences a remarkable 60 percent year-on-year growth and with over 135,000 new SME registrations in the last quarter, the need for agile business setups is surging.
Under the partnership, Etihad Salam Telecom Company will offer the connectivity, managed services and application-based solutions required for an all-encompassing SME solution, while ServiceNow will deliver its expertise in automating HR, administrative, and management processes.
As a result, SMEs will experience maximized value by putting the essential services needed to initiate their operations into a single source, eliminating the need to juggle multiple systems.
Abdullah Mohammed Khorami Chief Business Officer – Etihad Salam Telecom Company
“Our partnership with ServiceNow represents a significant milestone in our journey to provide SMEs with solutions that are not just innovative but also intuitive and responsive to their evolving needs. ServiceNow’s products bolster Etihad Salam Telecom Company’s telecom services with agile application development and automated workflows, ensuring rapid and flexible deployment that aligns with the dynamic needs of SMEs. Together, we are setting a new standard for customer-centric service in the telecom industry, empowering SMEs to thrive in an increasingly competitive landscape.”
Cathy Mauzaize, President, Europe, Middle East and Africa (EMEA) at ServiceNow, commented that, “We are thrilled to join forces with Etihad Salam Telecom Company, a company that shares our vision for driving digital transformation across the Kingdom. Our combined offerings will help businesses leapfrog the complexities of setting up digital operations, enabling a faster time to value. ”
The partnership highlights platforms and solutions designed to enhancing various facets of business operations. With Incident Management, companies will be able to minimizing the impact of any disruptions, quickly restoring operations. Meanwhile, Change Management is designed to foster high-velocity changes within the organization, complete with thorough assessment of risk and clear communication strategies to ensure seamless transitions.
Furthermore, ServiceNow’s HR Case & Knowledge Management system will enable businesses to standardize the documentation process and streamline the fulfilment of employee inquiries and requests, thereby enhancing organizational efficiency while elevating the service experience for employees.
The partnership underscores both parties’ commitment to providing tailored, cutting-edge solutions that empower SMEs to not only navigate the complexities of the digital age but to also pave the way for a future where enterprises can swiftly establish their digital presence and operations.
