The Saudi Electricity Company has launched its new corporate identity, officially rebranding as Saudi Energy (SE).
This strategic move underscores the company’s growing role within the Kingdom’s energy ecosystem and aligns with the ongoing structural transformation of Saudi Arabia’s energy sector.
Furthermore, the rebranding of Saudi Electricity Company supports the company’s efforts to enhance energy supply security and grid reliability in line with the objectives of Vision 2030.
Chief Executive Officer of Saudi Energy Eng. Khalid Al-Ghamdi said that the transformation builds on financial, regulatory, and structural reforms implemented in the electricity sector since 2020 under the Ministerial Committee for the Restructuring of the Electricity Sector, chaired by Minister of Energy Prince Abdulaziz bin Salman bin Abdulaziz, to achieve the sector’s objectives and improve service quality for consumers.
Eng. Khalid Al-Ghamdi CEO – Saudi Energy
“The new identity of Saudi Electricity Company draws on the company’s established legacy, marks a new chapter in its journey, and represents an evolution in role and responsibility rather than a change in its core business. The launch constitutes a strategic step toward reinforcing a modern institutional image grounded in trust, sustainability, and future readiness. We are building on a strong legacy in the electricity sector and moving forward with an identity that reflects our readiness for a more integrated phase. We will continue contributing efficiently to the national energy system and enhancing service reliability, in alignment with the strategic direction of the Ministry of Energy and the objectives of Vision 2030.”
The company affirmed that the renaming of Saudi Electricity Company to Saudi Energy reflects its role within the Kingdom’s national energy ecosystem, including the development and execution of energy storage projects and systems, as well as its pivotal role in enabling the energy sector’s transformation.
This includes enhancing sector reliability and efficiency by achieving an optimal electricity generation mix, displacing liquid fuels to strengthen supply security, modernizing, automating and expanding transmission and distribution networks, increasing localization, attracting investment, and advancing the Kingdom’s environmental objectives, as per the statement.
