Saudi Broadcasting Authority (SBA) Chief Executive Officer, Mohammed Al-Harthi has discussed media cooperation with the Ambassador of the European Union to Saudi Arabia, Christophe Farnaud, at the SBA’s headquarters in Riyadh.
The meeting aimed to strengthen media cooperation between the SBA and European media and diplomatic institutions, reinforcing efforts to build strategic partnerships aligned with the Kingdom’s media development goals.
During the discussions, both sides explored opportunities for collaboration in key sectors such as media, technology, and content creation. These areas are seen as vital to supporting Saudi Arabia’s economic diversification and advancing the broader objectives of Saudi Vision 2030. The meeting emphasized the Kingdom’s growing global media presence and its appeal as a hub for investment and innovation in the communications sector.
According to the statement, the dialogue also touched on national initiatives designed to empower local talent through innovative media projects. Among these is the Saudi Media Forum, which has emerged as a prominent platform for regional and international media dialogue. The forum plays a critical role in fostering professional exchange, addressing industry challenges, and shaping the future of media in the region.
The Saudi media sector is undergoing rapid transformation as part of the Kingdom’s broader push to diversify its economy and elevate its global influence under Saudi Vision 2030. With strong government backing, the sector is evolving into a dynamic hub for innovation, content creation, and international collaboration.
The meeting reflects the SBA’s commitment to fostering international collaboration and leveraging global expertise to support the growth of Saudi Arabia’s media sector.
