The Sharjah Chamber of Commerce and Industry (SCCI) is supporting the launch of the ‘Khayrat Al Dar’ event at Souq Al Jubail in Kalba, marking a key initiative in the emirate’s efforts to enhance the Sharjah Shopping Promotions for the 2025–2026 season.
This collaboration underscores SCCI’s commitment to expanding the reach and impact of Sharjah’s premier retail campaign.
The SCCI aims to boost the campaign’s promotional efforts and expand its reach to key retail hubs across Sharjah, including the Eastern Region. This initiative is designed to stimulate both commercial and agricultural activity across the emirate’s cities and regions.
The ‘Khayrat Al Dar’ event has already garnered significant visitor attention, creating a lively, festive atmosphere that aligns with this year’s Al Jubail Winter Festival.
The SCCI’s backing of the ‘Khayrat Al Dar’ event highlights its ongoing commitment to promoting local consumption and supporting national products. By offering free retail platforms for farmers, the event allows them to showcase and sell their seasonal produce, including fresh vegetables, fruits, herbs, honey, and dates.
In addition to serving as a marketplace, the initiative acts as an interactive engagement platform, connecting producers directly with consumers and offering a unique glimpse into the entire agricultural process, from cultivation to harvest.
Aisha Saleh, Head of the Festival and Promotions Department at SCCI, remarked that the Chamber’s support for the ‘Khayrat Al Dar’ initiative aligns with the strategic objectives of ‘Sharjah Shopping Promotions’, aimed at supporting multiple economic sectors and extending the scope of events across all regions of the emirate.
The program features daily competition activities on the Al Jubail Winter Festival stage, with 40 shopping vouchers designated for the fish section across Souq Al Jubail branches in Sharjah, Kalba, and Al Dhaid. The competitions are designed to engage all family segments, including children, adolescents, and adults, and will run until next Sunday at Souq Al Jubail in Kalba, between 4:00 pm and 9:00 pm.
The Sharjah Shopping Promotions are in full swing across all cities and regions of the emirate, with widespread participation from major shopping malls, central markets, and thousands of retail outlets.
The campaign offers exciting prize draws with valuable rewards, alongside a range of entertainment and heritage-themed activities. Shoppers can also enjoy significant discounts on top local and international brands, making it a must-visit event for both residents and visitors alike.
