Sohar International and Sohar Islamic launch new campaign

Sohar International Credit Card Campaign
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By Shilpa Annie Joseph, Sr. Content Head
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Sohar International, in collaboration with its Islamic banking window, Sohar Islamic, has launched an exciting new Credit Card Campaign titled ‘Bold Steps. Golden Rewards’.

Running until 30 April 2026, the campaign offers customers a chance to win gold bars through monthly draws, adding an extra incentive for credit card users.

Designed to transform everyday retail spending into tangible rewards, the initiative grants cardholders an automatic entry into the monthly draw for every eligible transaction of $130 (OMR 50) or more.

With a clearly defined governance and allocation framework, the campaign will award a total of 30 gold bars, recognizing 24 winners under Sohar International and 6 winners under Sohar Islamic over the course of the campaign cycle.

Monthly draws will be conducted at the Sohar International’s headquarters in line with established oversight procedures, with winners formally notified and invited to collect their gold bar prizes directly. To ensure broader participation and equitable distribution of opportunity, winners will be excluded from subsequent draws for the remainder of the campaign period.

Commenting on the initiative, Abdul Qadir Al Sumali, Chief Retail & Premier Banking Officer at Sohar International, stated that, “Our retail strategy is anchored in long-term relevance and disciplined value creation. This initiative is not positioned as a promotional campaign, but as a structured engagement mechanism designed to align customer behaviour with broader economic and market realities.”

The campaign’s eligibility framework has been structured to ensure transparency, clarity, and operational consistency. Each retail credit card transaction of $130 (OMR 50) or more within a calendar month qualifies as a single entry into the corresponding monthly draw.

According to the statement, “Transactions exceeding $130 (OMR 50), including those of $260 (OMR 100) or more, are treated as one qualifying entry per transaction. Multiple smaller transactions that cumulatively total $130 (OMR 50) do not qualify. Cash withdrawals and corporate credit card transactions are excluded, reinforcing the campaign’s focus on retail consumer spending and digital payment adoption.”

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