SRMG Media Solutions (SMS), has announced an exclusive partnership to serve as the media representative thmanyah, the largest and most influential podcast network in the Arab world.
This strategic partnership empowers SMS to fully leverage the podcast giant’s vast products and platforms, offering innovative advertising opportunities that connect brands with thmanyah’s audience, enhancing both reach and impact.
As a next-generation, data-driven media solutions company, SMS delivers innovative, results-focused advertising strategies. By utilizing proprietary first-party data, advanced AdTech solutions, and AI-driven audience segmentation, SMS creates personalized campaigns that drive growth, innovation, and profitability.
As the exclusive media partner for SRMG’s prestigious brands, SMS manages a distinguished media portfolio that includes Asharq Al-Awsat, Asharq News, Asharq Business with Bloomberg, Al Eqtisadiah, Akhbaar24, Arab News, Hia, Sayidaty, Billboard Arabia and Manga Arabia. With a global reach of more than 170 million users, SMS delivers engaging content across a diverse range of platforms, including digital and social media, websites, apps, newsletters, TV, audio channels, podcasts, print, and experiential IPs.
For his part, Faisal AlGhamdi, Chief Business Officer at thmanyah, commented that, “Our commercial offerings have seen significant growth, thanks to our loyal and highly engaged audience,” emphasizing that the agreement with SMS “will enable us to expand further, continue delivering high-quality Arabic content, and empower brands to stay ahead of the future of digital media consumption.”
“We are thrilled to become the exclusive media representative for thmanyah, which has forged a strong bond with audiences both in Saudi Arabia and beyond. The exceptional Arabic content thmanyah offers aligns perfectly with the aspirations of today’s digital audience, providing brands and advertisers with valuable engagement and interaction opportunities,” noted Ziad Moussa, Managing Director of SMS.
