talabat, the leading on-demand delivery platform in the MENA region, has joined forces with AdTech company Flyby, aimed at launching Smart Delivery Boxes across its delivery fleet in Dubai.
With this initiative, talabat reinforces its commitment to sustainable, tech-driven operations. These pioneering digital boxes, equipped with digital LED screens, transform delivery bikes into mobile, data-driven advertising platforms, providing brands with a powerful way to reach consumers across the UAE.
Pedram Assadi COO – talabat
“At talabat, we’re always looking for meaningful, innovative ways to enrich our ecosystem – for riders, partners, and the communities we serve. Through our partnership with Flyby, we are creating smarter, more scalable, and truly immersive brand experiences that seamlessly blend into everyday urban life, bringing brands closer to people in ways that feel natural and impactful.”
“We’re turning last-mile delivery assets into intelligent media that move with the city. Partnering with talabat, the region’s leading on-demand delivery platform, we’re unlocking a smarter, more connected form of urban engagement,” added Cheyenne Kamran, CEO of Flyby.
These digitally enhanced boxes offer direct benefits to talabat’s partners, making hyperlocal marketing more accessible and impactful.
Key features of the Smart Delivery Boxes:
Mobile Digital Billboards: LED screens display ads on-the-go, transforming delivery routes into impactful media moments across Dubai.
Real-Time Performance: Advertisers can enjoy access to live dashboards that feature impression counts and campaign analytics.
Geo-Fencing Technology: Ads can be set to target specific neighborhoods or times, ensuring relevance and reach.
Sustainable Storytelling: Smart Delivery Boxes only display ads while in motion, supporting sustainability by reducing energy waste and maximizing relevance.
Cloud connectivity: The boxes are cloud-connected via 4G and 5G, enabling smooth remote updates and eliminating the need for printed materials.
This move highlights talabat’s status as a tech-first platform, where innovation serves customers, partners and the wider community.
