TCL Electronics Holdings Limited (TCL Electronics) unveiled details about an official partnership with Middle East Broadcasting Center – MBC Group. Through the agreement, Shahid, a streaming giant under MBC Group, is now easily available to all TCL Android TVs users via its app in the MENA market.
As the most popular brand in MENA, Shahid possesses the largest Arabic-language movie collection and its premium library features a whole host of exclusive Arabic-language and international content, as well as live channels. TCL has taken an important step into MENA content integration by becoming one of the first TV companies to feature Shahid as regular programming on its Android smart TVs. Users across MENA purchasing a new TCL Android TV of select models in select markets will get a free subscription to Shahid VIP ranged from three months to a full year, depending on which TCL Android TV model bought.
“Together with MBC Group, we are thrilled to provide first-class home theater experience to our customers. We hope to widely share our joy of having Shahid’s exclusive content in TCL Android TV and providing richer contents to our customers. We have strong faith that, integration of premium contents in high quality TVs will further strengthen TCL’s leading position in the global consumer electronics industry.”
Kevin Wang, CEO – TCL Electronics
According to GfK’s data, TCL TVs have performed well in market share in terms of sales volume in MENA markets. In the first quarter of 2020, the market share of TCL TVs ranked the top 3 in Saudi Arabia and Morocco, and No.6 in UAE. The Company foresees that the agreement will further support local business.