Line Investments & Property SP LLC, the shopping mall development and management arm of Lulu International Holdings Ltd, has concluded the largest Summer Shopping Carnival of UAE, a 31-day festival held across 12 malls in Abu Dhabi, Al Ain, and Al Dhafra.
The Summer Shopping Carnival combined retail promotions, cultural experiences, live entertainment, and prize draws, offering shoppers a dynamic and immersive summer. Customers spending $54.45 (AED 200) or more qualified for two prize draws: a digital raffle for brand-new Chevrolet Spark EUVs, in partnership with Bin Hamoodah Auto, and a physical draw offering global travel packages from Nex World Travel and Tourism LLC.
Each participating mall hosted themed events reflecting diverse global cultures. European festivals were spotlighted at Al Wahda, Al Raha, and Mushrif Malls, while Al Foah and Al Falah Central Mall celebrated Emirati and GCC traditions.
Khalidiyah Mall showcased an Egyptian theme, Madinat Zayed highlighted Chinese culture, and Forsan and Barrari Outlet Malls brought Middle Eastern experiences to life. Mazyad and Al Dhafra Malls offered a mix of Asian and Arab themes, with Shawamekh Central Mall also joining the campaign.
The highlight of the event was the weekly announcement of car winners. Ahammed Paramban, Ayisha Ali, Sayed Kamaluddin, Mahmoud, and Ahmed Farouk Mohammed Ahmed were among those awarded new Chevrolet Spark EUVs, turning their shopping visits into life-changing experiences.
Wajeb Al Khoury, Director of Line Investments & Property, stated that, “The Summer Shopping Carnival has once again demonstrated our dedication to delivering vibrant, rewarding experiences that bring people together. We are proud to see the excitement and joy this initiative has created, not only for our winners but for all the visitors who joined us to celebrate culture, community, and innovation.”
Biju George, General Manager of Line Investments & Property, pointed out that, “The response to the Summer Shopping Carnival has been truly inspiring. Our vision was to create a destination where families could enjoy rewarding experiences beyond traditional retail, and the overwhelming participation shows how much our communities value these shared moments. We look forward to continuing to elevate the shopping journey across all our malls.”
The Summer Shopping Carnival reflects Line Investments & Property’s vision to redefine the shopping centre experience through experiential retail and strategic collaborations, setting a benchmark for engaging and value-driven campaigns in the region.
