Visit Qatar has signed a Memorandum of Understanding (MoU) with Microsoft in order to foster digital innovation in tourism.
The MoU was signed at Web Summit Qatar 2025 by Eng. Abdulaziz Ali Al-Mawlawi, CEO of Visit Qatar, and Lana Khalaf, Country Manager of Microsoft, mark a significant step toward digital transformation and improving the overall tourism ecosystem.
Visit Qatar GenAI Travel Concierge
Both entities will explore cutting-edge technologies to enhance visitor experiences and transform business operations, leveraging the success of the Visit Qatar GenAI Travel Concierge, a groundbreaking initiative powered by Microsoft Azure and OpenAI.
The concierge is introduced to enhance the tourism experience in Qatar. This advanced digital tool integrates cutting-edge technologies, offering an interactive platform that combines text, voice, and content with a conversational virtual assistant, maps, and an interactive planning interface. It uses Generative AI (GenAI) to ensure users receive dynamic, tailored guidance throughout their journey, setting a new benchmark for digital excellence in the tourism industry.
Smart Travel Assistant from Visit Qatar
The Smart Travel Assistant from Visit Qatar is a pioneering innovation that seamlessly integrates text, voice, content, a conversational virtual assistant, maps, and an interactive planning interface. This innovation has set new standards for digital excellence in tourism.
According to the statement, both are working on developing a comprehensive technology roadmap that aims to enhance the visitor experience through integrated smart and digital solutions. This initiative aligns with Qatar’s strategic directive to engage strong partners committed to the country’s digital transformation agenda and its aim to develop a knowledge-based economy in line with Qatar National Vision 2030.
Furthermore, this collaboration underscores the commitment of both Visit Qatar and Microsoft to leverage technology in enhancing the tourism experience and contributing to Qatar’s digital transformation goals.
